2008 - Roundtable Session 2
Welcome to the second in a series titled ‘The Business of Digital Media.’ The series, in concert with Scribe Media and the Wharton Interactive Media Initiative, The Wharton School, University of Pennsylvania, features provocative and informative discussions with top media executives about myriad changes in media markets wrought by the Web.
The series explores the dramatic shift in media budgets from traditional media channels to digital-media properties, the economic models of interactive businesses along with the value drivers which continue to deliver robust acquisition values for business owners.
In this second installment of the series, we explore the rapidly changing dynamics of the advertising and media markets, and the opportunities created for digital media specialists through mergers and acquisitions with traditional advertising agencies and their corporate parents.
This conversation features Terri Walter, VP of Emerging Media at digital ad agency Avenue A-Razorfish and Jonathan Shapiro, CEO of online ad agency MediaWhiz. They are joined by Jeff Reinhardt, managing director of Berkery Noyes and Steve Ennen, managing director of the Wharton Interactive Media Initiative, a project of The Wharton School, which focuses on the development of interactive media and its impact on business markets.
We invite you to view the video and then contact Contact By Email Jeff Reinhardt, the senior investment banker in our Digital Information Group, to discuss how this information can inform your strategic thinking.