Full Year 2009 Media & Marketing Industry Trends

2009 Key Highlights

• The largest transaction for 2009 is the announced joint venture between Comcast and General Electric’s NBC Universal. Comcast contributed $13.75 billion for a 51% stake.
• The segment with the largest transaction volume for 2009 was Internet Media with 144 transactions.
• In 2009, there were 76 financially sponsored transactions with an aggregate value of $10.69 billion. These figures represent 17 percent of the total volume and 29 percent of the total value, respectively.

2009 vs. 2008 Key Trends

• Total transaction volume in 2009 decreased by 37 percent over 2008 from 700 in 2008 to 441 in 2009.
• Total transaction value in 2009 increased by 12 percent over 2008, from $32.68 billion in 2008 to $36.51 billion in 2009.
• The segment with the largest decrease in volume in 2009 over 2008 was Consumer Publishing with a 55 percent decrease from 142 transactions in 2008 to 64 transactions in 2009

2004-2009 Market Overview

Out of 3,821 transactions tracked by Berkery Noyes between 2004 and 2009 we determined the aggregate enterprise values paid for transactions, where the values of 1,441 were disclosed (known), to be $387.55 billion. Based on known transaction values, using a histogram on a logarithmic scale, we project values of 2,380 undisclosed (unknown) transactions to be $62.94 billion for a combined total of $450.49 billion worth of transactions tracked over the past six years.

The largest transaction tracked by Berkery Noyes between 2004 and 2009 was Bain Capital and Thomas H. Lee Co. who acquired Clear Channel Communications, Inc. for $17.92 billion.